NPR Digital Services recently hosted a webinar on webifying our radio stories (the slides are online). It's more than just deleting the pronouncers and adding a few links. Studies show web viewers skim (rather than read entire posts) and don't usually listen to the audio even at NPR.org).
One of our blog readers, a reporter/producer in a mid-sized newsroom, is looking for advice. She'd like her newsroom to produce more "cleaned up" web versions of their radio stories, but she says there's considerable push back from reporters. Their arguments:
1. Not enough time to do web versions
2. We need a web editor
We can all sympathize with feeling like we have to do more with less. Still , we can't ignore the web!
Radio/TV folks: What advice do you have for this newsroom? Have you faced a similar situation, but somehow managed to convince your reporters that they CAN do both a radio version and a web version (without working a 12 hour day or losing their minds)?
Web Pros: What are your favorite *easy* ways to "webify" a story?